Data protection notice
Version 18.12.
1 Your data protection is our concern 
  Thank you for your interest in our company and our products and we would like you to feel safe when visiting our website, also with regard to the protection of your personal data, as we take the protection of your personal data very seriously. Compliance with the provisions of the Federal Data Protection Act is a matter of course for us.
We want you to know when we collect which data and how we use them. We have taken technical and organizational measures to ensure that the data protection regulations are observed both by us and by external service providers.
2 Collection and storage of personal data as well as the type and purpose of their use
2.1 Personal data
  Personal data is information about your identity. This includes e.g. B. Information such as name, address, telephone number, email address. You do not need to disclose personal data in order to use our website. In certain cases, however, we need your name and address as well as other information so that we can provide the requested services. The same applies, for example, to the sending of information material or to answering individual questions. We will point this out to you where this is necessary. In addition, we only save and process data that you provide to us voluntarily or automatically.
If you make use of the services, usually only the data that we need to provide the services are collected. If we ask you for further data, it is voluntary information. The processing of personal data takes place exclusively to fulfill the requested service and to safeguard our own legitimate business interests.
Persons under the age of 18 should not transmit any personal data to us without the consent of their parents or legal guardians. We do not request any personal data from children and young people, do not collect them and do not pass them on to third parties.
2.2 Purpose of the Personal Data
  We generally use the personal data you provide to answer your inquiries, process your orders or give you access to certain information or offers.
2.3 Earmarked Application
  We will only collect, process and use the personal data you provide online for the purposes communicated to you. Your personal data will not be passed on to third parties without your necessary consent.
The collection of personal data and their transmission to state institutions and authorities entitled to receive information only take place within the framework of the relevant laws or if we are obliged to do so by a court decision. Our employees and the service companies commissioned by us are bound by us to secrecy and to comply with the provisions of the Federal Data Protection Act.
2.4 Non-personal Data that is Collected Automatically
When using our website, the following data is stored for organizational and technical reasons: the names of the pages accessed, the browser and operating system used, the date and time of access, search engines used, names of downloaded files and your IP address.
We evaluate this technical data anonymously and only for statistical purposes in order to be able to continuously optimize our website and make our website even more attractive. This anonymous data is stored separately from personal information on secure systems and does not allow any conclusions to be drawn about an individual person. Your personal data and your privacy are therefore protected at all times.
2.5 When Contacting us by Email or Using Our Contact Form
  The data processing for the purpose of contacting us takes place in accordance with Art. 6 Para. 1 p. 1 lit. a GDPR based on your voluntarily given consent. So that we know, who sent the request and to be able to answer it, we ask for the following information:
  • Address
  • First Name, Surname
  • Contact Details (phone and/or email)
When you contact us, we will save your details to process the request and in the event that follow-up questions arise. We only save and use other personal data if you consent to this or if this is legally permissible without special consent.
The personal data collected by us for the use of the contact form will be deleted after your inquiry has been dealt with, at the latest automatically after 6 months, provided you do not agree to the further storage and an order is not placed.
2.6 Profiling
  There is no automated decision-making (profiling) based on the personal data collected.
3 Non-personal data that is collected automatically
In principle, we only use your personal data within our company.
If and to the extent that we involve third parties in the performance of contracts (e.g. logistics service providers), this personal data is only received to the extent that the transmission is necessary for the corresponding service (e.g. the delivery address).
In the event that we outsource certain parts of the data processing ("order processing"), we oblige processors by means of an order processing contract to only use personal data in accordance with the requirements of data protection laws and to guarantee the protection of the rights of the data subject.
A data transfer of personal data to bodies or persons outside the EU does not take place and is not planned. An exception is the playback of YouTube videos (see point 5.2).
We will only pass on your personal data to third parties if:
According to Art. 6 para. 1 p. 1 lit. a DSGVO have given express consent to the disclosure according to Art. 6 para. 1 p. 1 lit. f GDPR is required to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data, in the event that disclosure pursuant to Art. 6 Para. 1 p. 1 lit. c GDPR there is a legal obligation, and
this is legally permissible and according to Art. 6 para. 1 p. 1 lit. B GDPR is necessary for the processing of contractual relationships with you.
4 Cookies and Web-Tracking
In order to make our website user-friendly and to adapt it optimally to your needs, we use cookies in some areas. "Cookies" are small text files that are stored locally on your computer's hard drive and are kept available for later retrieval and make it easier to use our online offers. After you have finished your visit and closed the internet browser you are using, cookies are automatically deleted.
When using our website, we also use cookies to enable an analysis of your use of the website (web tracking). The information generated by the cookie about your use of our website (search engines used, search terms used, languages used, origin of visitors by country, browser used and their plugins, referrers, length of stay, entry and exit pages, abandonment rates, IP address) are used anonymously and only for statistical purposes. This information is used separately from personal data and is not merged with it; they therefore do not allow any conclusions to be drawn about personal data.
You can declare your consent or rejection of cookies - also for web tracking - via the settings of your web browser. You can set your web browser so that it notifies you when cookies are set or that it generally rejects cookies.
However, you will then no longer be able to use all the functions of our website. You can use the following links to find out more about this option for the most popular browsers: Internet Explorer, Firefox, Google Chrome, Safari, Opera
4.1 Google Analytics
  This website uses Google Analytics, a web analysis service from Google Inc. ("Google"). Google Analytics uses "Cookies". The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of Arlberg Resort Biberkopf GmbH, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide Arlberg Resort Biberkopf GmbH with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install:
4.2 Youtube
On our website, you have the option of playing YouTube videos that are stored on The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, a subsidiary of Google LLC. The videos on our site are all integrated in the "extended data protection mode", i. H. that no data about you as a user will be transmitted to YouTube if you do not play the videos. Only when you play the videos will the data mentioned below be transferred. Pfeifer marketing has no influence on this. By playing the video, YouTube receives the information that you have accessed the corresponding subpage of our website.
The following data is transmitted:
Log data in the form of server logs. These include, among other things, details of the way in which the services were used, for example search queries; IP address; Hardware settings; Browser type; Browser language; Date and Time.
Your request; Source page; Cookies that can be used to uniquely identify your browser or your Google account
Further information on the data collected by Google can be found under the following link: 
This happens regardless of whether you have a YouTube user account that you are logged in to or whether there is no user account. If you are logged into Google, your data will be assigned directly to your account. The legal basis for processing users' personal data is Art. 6 Para. 1 sentence 1 lit. f) GDPR. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield,
The integration of the videos on our website serves to make them clearer for the user, to increase the search engine ranking on Google and to refer more specifically to our specially produced videos. YouTube stores your data as a user profile and uses it for advertising, market research and / or needs-based design of its website. Such an evaluation takes place in particular (even for users who are not logged in) to provide needs-based advertising and, if necessary, to inform other users of the social network about your activities on our website.
If you do not want the assignment to your profile on YouTube, you must log out before activating the button. You also have the right to object to your usage profile being recorded on YouTube.
Further information on the purpose and scope of the data collection and its processing by YouTube can be found in the data protection declaration. There you will also find further information on your rights and setting options to protect your privacy:
5 Newsletter
5.1 Subscription to Our Newsletter
On the website of pfeifer marketing, users are given the opportunity to subscribe to our company's newsletter. The input mask used for this purpose determines which personal data is transmitted to the person responsible for processing when ordering the newsletter.
pfeifer marketing informs its customers and business partners at regular intervals by means of a newsletter about company offers. Our company's newsletter can only be received by the person concerned if (1) the person concerned has a valid e-mail address and (2) the person concerned registers to receive the newsletter. For legal reasons, a confirmation email will be sent to the email address entered by a data subject for the first time for newsletter mailing using the double-opt-in procedure. This confirmation email is used to check whether the owner of the email address, as the person concerned, has authorized receipt of the newsletter.
The personal data collected when registering for the newsletter will only be used to send our newsletter. Furthermore subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a relevant registration, as this could be the case in the case of changes to the newsletter offer or changes in the technical conditions. The personal data collected as part of the newsletter service is not passed on to third parties. The data subject can cancel the subscription to our newsletter at any time.
In this case, the processing of your personal data is based on the legal basis of Art. 6 Para. 1 lit. b GDPR.
Insofar as we process your data for the purpose of the newsletter offer, as described above, you are contractually obliged to provide us with this data. Without this data, we will not be able to send you the newsletter.
We reserve the right to inform you in accordance with § 7 Para. 3 GDPR, to send you information on similar goods and services as those that you have obtained from us by email. You can object to the receipt of such information by email at any time. Each e-mail contains the information on how you can unsubscribe from receiving the e-mails with effect for the future. Furthermore, there is the option of unsubscribing from the newsletter dispatch directly on the website of the person responsible for processing or to inform the person responsible for processing of this in another way.
5.2 Newsletter-Tracking
  Newsletters from pfeifer marketing contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in emails that are sent in HTML format to enable log file recording and log file analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Using the embedded tracking pixel, pfeifer marketing can recognize whether and when an e-mail was opened by a data subject and which links in the e-mail were called up by the data subject.
Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the person responsible for processing in order to optimize the sending of the newsletter and to better adapt the content of future newsletters to the interests of the person concerned. These personal data will not be passed on to third parties. The data subject is entitled at any time to revoke the separate declaration of consent given via the double opt-in procedure. After revocation, this personal data will be deleted by the person responsible for processing. Pfeifer marketing automatically interprets a cancellation from receiving the newsletter as a revocation. The use of tracking pixels is based on the legal basis of Art. 6 Para. 1 lit. f GDPR. The use of tracking pixels is based on our legitimate interest in the efficient design of online marketing campaigns and the fact that your legitimate interests do not outweigh your interests.
6 Security
  We have taken technical and organizational security measures to protect your personal data from loss, destruction, manipulation and unauthorized access. All of our employees and all third parties involved in data processing are obliged to comply with the Federal Data Protection Act and the confidential handling of personal data.
Our security measures are continuously revised in line with technological developments.
7 Topicality and Changes to this Data Protection Declaration
  This data protection declaration is currently valid and was last updated in May 2018.
We reserve the right to change our security and data protection measures insofar as this becomes necessary due to technical developments. In these cases, we will also adapt our information on data protection accordingly. Please therefore note the current version of our data protection declaration.
8 Links
  If you use external links that are offered on our website, this data protection declaration does not extend to these links. If we offer links, we strive to ensure that these also comply with our data protection and security standards. However, we have no influence on compliance with data protection and security regulations by other providers. Therefore, please inform yourself on the websites of the other providers about the data protection declarations provided there.
Right to Information and Right of Objection
  You can get information about the data we have stored about you at any time. You can also revoke your consent to the collection and storage of your personal data by us at any time. If necessary, please write to Arlberg Resort Biberkopf GmbH, Warth 28, 6767 Warth or send an email to
Questions, Suggestions, Complaints
  If you have any further questions about our information on data protection and the processing of your personal data, you can contact us directly at Arlberg Resort Biberkopf GmbH, Warth 28, 6767 Warth or by email. We are also at your disposal as a contact person in the event of requests for information, suggestions or complaints.